Home / News / Atomic Habits / The 4th Law: Make It Satisfying [Part 2]The 4th Law: Make It Satisfying [Part 2] The inversion of the 4th law of behavioral change is make it unsatisfiying. We are less likely to repeat a bad habit if it is painful and unsatisfiying. To access this post you need to be part of our TUFN Bookclub & Masterclass - Atomic Habits. Log in, or Subscribe